Agenda

08:00am - 08:45am

REGISTRATION

08:50am - 09:00am

OPENING ADDRESS

09:00am - 09:45am

STRATEGY

Ensure that your loyalty program is an integral part of your business by including it in every step of your overarching strategic plan.

09:50am - 10:35am

COMMUNICATIONS

Enrich customers’ positive experience of your brand by communicating one-to-one with personalised and targeted consumer communications.

10:40am - 11:05am

MORNING REFRESHMENTS

11:10am - 11:55am

EXECUTION

So many loyalty programs fall down during the execution stages of development. Here you can learn the importance of execution across the full spectrum of the customer experience.

12:00pm - 12:45pm

DATA AND INSIGHTS

Collect the right data and use it in combination with consumer research to bring direction changing insights and relevant segmentation to your business.

12:45pm - 01:40pm

LUNCH

01:45pm - 02:30pm

SUCCESSFUL PARTNERSHIPS

Discover how partnerships can increase a consumer’s propensity to engage with your loyalty program and how these partnerships can develop into extra revenue streams.

02:30pm - 02:55pm

AFTERNOON TEA

03:00pm - 03:45pm

DEVELOPING A NEW LOYALTY PROGRAM

Creating the next step in customer loyalty can help transform a business. Find out how one major brand is achieving this.

03:50pm - 04:35pm

TESTING & MEASUREMENT

Testing and measurement is the best way to learn what is working and what is not. Proper testing and measurement means that even failures are successes… if you learn from them.

04:40pm - 05:15pm

LEGAL MATTERS

Learn how legal matters can impact your business as well as some of the most common mistakes organisations make when developing and managing their loyalty program.

06:15pm - 09:15pm

AUSTRALIAN LOYALTY ASSOCIATION DINNER